mintBlue

mintBlue is a powerful API that lets businesses store data directly on the blockchain, making it accessible, secure, and resistant to fraud. They asked Momkai to turn their wide range of capabilities into a clear and approachable brand identity that could help them grow. Most people have heard of blockchain, but few really understand what it can do. To make matters worse, it is often linked to crypto, which many see as a get rich quick scheme. mintBlue is the opposite. Their practical API gives businesses the tools to build secure, flexible, and powerful infrastructure so they can fully control their own data. Together with Momkai we introduced an updated color palette, new typography and cisual language to support the brand’s growth. The primary colors, mint and aubergine, are set against a crisp white background. Bright blue is used sparingly as a highlight, while dark grey acts as a secondary color and brings a calm and professional balance. Together, these create a distinctive and eye catching visual identity. We also created the illustrations, adding story and clarity with a personal touch to the brand.

Client

mintBlue

DELIVERABLES

Design Branding

Year

2021

Role

Design