Crowdbuilding

In collaboration with Momkai, we crafted a fully redesigned identity and platform. Together, we developed a strategic framework that connects every touchpoint. From tone of voice to visual language, from investor decks to onboarding flows, and from the brand story to member journey. The visual system draws on symbols of growth and belonging; bolts, soil, and circular community shapes. To create a sense of connection and progress. Designed to feel modular, warm, and local, it mirrors the collaborative nature of the process itself. Stylistically, the brand sits between the personal hospitality of Airbnb and the pragmatic clarity of the Dutch housing platform Funda.