Breeze
Casual about dating, serious about community Breeze is a values driven dating platform that puts privacy first and stays completely ad free. Unlike most dating platforms, Breeze aims to get you off the app and onto a real date. When there is a match, members set up a date right away. Breeze chooses the location and covers the first drink. Breeze takes dating seriously, but believes a date should be a moment of joy. The verbal identity builds trust and safety, while the visual identity creates a sense of excitement. We refreshed the brand from the app icon to the typography to build on the anticipation of a date. Paired with spontaneous snapshot photography, we capture people at their happiest, most genuine, energetic, and exciting moments.
Client
Breeze
DELIVERABLES
Creative Direction Branding Design
Year
2023
Role
Creative Direction